As two best friends who grew up on cartoons, games, and toys, we couldn't find anything that gave kids what we had growing up.
Most toys today are screens in disguise - built to grab attention, not build it. And the ones that aren't? They have no soul. No culture. Nothing that connects a child to where they come from or who they are. The result is a whole generation of kids growing up entertained, but not enriched. Distracted, but not curious. And that gap, quietly, is becoming a generational problem.
So we stopped looking and started building. We spent months talking to parents, educators, and grandparents who remembered what real play used to feel like - and we got to work.
The result is AURBO - concept-based toys that blend learning, Indian culture, and the nostalgia of a childhood worth remembering. From soft toys that introduce kids to their first mantra, to games rooted in stories passed down for generations, every product is designed to spark wonder, build curiosity, and make family playtime something kids actually carry with them.
No screens. No shortcuts. Just play that means something.
Parenting is hard enough. We hope AURBO makes the culture part a little easier, and a whole lot more fun.
Pradeep & Abhinav, Founders of AURBO
Our Promise to Your Family
We believe every child deserves the best. That’s why everything we create is built on a foundation of safety, learning, and endless fun. Here are the principles that guide us: